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Hue steps up destination promotion to elevate its tourism brand
Hue’s People’s Committee has issued its 2026 plan to carry out the “Hue Destination Communication and Promotion Strategy”, settling on the positioning “Hue – Land of Happiness”, launching a multilingual tourism portal and producing promotional TVCs for airlines and digital platforms.
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Quang Ninh strengthens its pull on the domestic market
In the first half of 2026 Quang Ninh welcomed over 12.4 million visitors, about 9.8 million of them domestic, a major contributor to revenue of nearly 35,200 billion dong. The province is diversifying products and pushing MICE and the night economy to extend stays.
Vietnam and Germany deepen cooperation in culture, sport and tourism
In Hanoi on 31 July 2026, Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh received German Ambassador Helga Margarete Barth; the two sides agreed to widen cooperation in heritage, sport and tourism. In the first half of 2026, over 175,000 German visitors came to Vietnam, up 16%.
Khanh Hoa welcomes nearly 3.1 million visitors in July 2026
In July 2026 Khanh Hoa is estimated to have welcomed nearly 3.1 million visitors, up more than 27.5% year on year, with revenue of about 9,600 billion dong. Over seven months the province drew nearly 15.1 million, including about 5.5 million international arrivals.
Thai Airways to launch a direct Bangkok–Da Nang route from 1 December 2026
According to the Da Nang Tourism Promotion Centre, from 1 December 2026 Thai Airways will run a daily direct Bangkok–Da Nang service linking Suvarnabhumi and Da Nang International Airport.
Fuel prices climb: Da Nang holds tour prices instead of passing the cost on
The association's executive board met on 20 March 2026 and agreed to restructure products and lean on nearby markets rather than raise prices.
Da Nang targets 8.7 million international arrivals in 2026
After 17.3 million visitors in 2025, the city is aiming for 19.5 million in 2026 while holding 26 scheduled air routes.
Danang International Tourism Festival 2025 opens more than 6,000 trade meetings
More than 300 suppliers, 180 domestic tour operators and 110 international buyers met over two days at the Ariyana International Convention Centre.
Da Nang and Quang Nam tourism associations merge, Cao Tri Dung named interim chairman
The merged body is called the Danang Tourism Association and keeps two offices: Ariyana and Hoi An.
New famtrip route: Hai Van — Lang Co — Bach Ma
A two-day inspection route for buyers working on resort and nature product.