Đang tải… / Loading…
Đang tải… / Loading…
On 20 March 2026 the executive board of the Danang Tourism Association held an extraordinary meeting over rising global fuel prices driven by tensions in the Middle East. Air fares and tour costs are climbing just before the 2026 peak season — the point at which a destination's competitiveness is most exposed.
The chosen response is to hold selling prices. Rather than passing the increase to travellers, companies are restructuring the product: shorter stays, tighter operating costs, service quality unchanged.
Association chairman Cao Tri Dung framed it as shared risk: “This is the moment for the tourism industry to show a spirit of sharing, to stand with travellers and with the market.”
On markets, the focus shifts to domestic travellers and nearby Southeast and Northeast Asian sources — the segments least exposed to long-haul flight costs. In early April 2026 the association runs a promotion in Laos, targeting the overland corridor.
Across the service chain, hotels, restaurants and attractions are encouraged to bundle combos at reasonable prices and share margin, instead of each cutting prices alone to win volume.
Alongside holding prices, the association has formed an Events and Cultural Destinations chapter — meeting on 27 March 2026 — to push MICE business and destination branding. The base is 2025's result: more than 17.3 million visitors and revenue of nearly 60,000 billion dong; the 2026 target is close to 20 million.
Global fuel prices rose on tensions in the Middle East, pushing air fares and tour costs up right before the peak season.
No. The agreed line is to hold prices and restructure the product — shorter stays, tighter operating costs, unchanged service quality.
Domestic travellers and nearby Southeast and Northeast Asian markets; in early April 2026 the association promotes in Laos to work the overland corridor.
Close to 20 million visitors, building on 2025's more than 17.3 million and revenue of nearly 60,000 billion dong.
Written by the association from published reporting; figures and quotes follow the sources above.
In the first half of 2026 Quang Ninh welcomed over 12.4 million visitors, about 9.8 million of them domestic, a major contributor to revenue of nearly 35,200 billion dong. The province is diversifying products and pushing MICE and the night economy to extend stays.
In July 2026 Khanh Hoa is estimated to have welcomed nearly 3.1 million visitors, up more than 27.5% year on year, with revenue of about 9,600 billion dong. Over seven months the province drew nearly 15.1 million, including about 5.5 million international arrivals.
After 17.3 million visitors in 2025, the city is aiming for 19.5 million in 2026 while holding 26 scheduled air routes.